On Formal Beauty and Traditional Painting of Digital Art Design (in Chinese)

The Olympics logo is a well-known graphic logo design. Throughout the design process, a theme that combines the traditional art style with the modern digital art creation style runs through. Finally, Mr. Han Meilin's hand-painted ink and ink expression style is used to sublimate Mr. Chen Shaohua’s digital graphics. The creation provides a good example of how we can use the essence of traditional art to enrich the creation of digital art.
In the process of digital art design performance, it is fundamental for the development of digital art to absorb and complement each other in different cultures and disciplines. Combining the excellent traditional culture and art form of the nation is the constant enrichment of the charm and vitality of digital art design. Digital art creation also has many charms of its own. She provided a visualized means for expressing the traditional painting creation and reflecting the artist's creative ideas, and maximizing the artist's thinking and imagination. Among the designers who have gained prestigious reputation in the past 50 years, ROMAN CIESLEWICZ, Tanaka Ikegami, and Naomi are regarded as representative designers. Their digital visual expression language is Being unique, it has made great contributions to the mutual learning and mutual development of digital art design and traditional national painting. Norman Seslevitz's digital design works show fantastic ideas and superhuman imagination. He intertwines and knit together natural and unnatural, realistic and surreal, rational and anti-rational things and concepts. Extraordinary creativity, his unique thoughts and observations on human beings and cultural traditions, and the revealing of artistic techniques of expressing themes all made the viewer feel excited and shocked. The work "SAINTECORCHE" (the Saint's thinking) expresses the abstract idea through visual exaggeration and surrealism, which embodies the visual language of his extraordinary ideas and extraordinary creativity. The Japanese design master Tanaka Ikada blended the modern design concept and the formal beauty of digital art into Japanese traditional art. The work has obvious elegance, sophistication, and pure ethnic cultural features. It also has a strong sense of modern beauty and modern consciousness. Integrating with the traditional spirit, the unique design and visual language as well as distinctive personality have created a new creative and recreative movement in the Japanese design community. His poster design, "Dyeing the New Show, Poster" uses traditional Japanese national costumes and kimono as design symbols. It not only reflects the national culture, but also has the form beauty of modern design in the way of expression. The reluctant digital design works also have strong national features. For example, “Thematic Series of Chinese Characters” clearly expresses a profound understanding of Chinese culture and arts. He formed a precise grasp of the essence of Chinese art such as ink painting and calligraphy. His own kind of expression style with a strong oriental culture perfectly blends national traditional culture and art into modern design concepts. At the same time, in his works, he also shows his accurate grasp and correct understanding of the beauty of digital art creation, which makes the two concepts complement each other and reflect each other. Digital modern art design is a new form of art. She needs multi-discipline and multi-knowledge integration to learn from each other. Therefore, I understand the basic principles of digitalization, master the skills of digital creation, and have the ability to create artistic and artistic designs. The perfect combination of digital technology and artistic creation design is the basic quality of digital artists.

Western traditional paintings have experienced classicalism, impressionism, and modern abstract art since the Renaissance. Chinese painting has also undergone a lot of evolution. Modern design has also experienced modernism, postmodernism, and other periods since the design revolution. Art and design creation is derived from a single business, lacking the foundation of artistic creation, causing people's understanding of digital art expressions to be superficial and some erroneous views. There are mainly three misunderstandings here. One is that everything can be said. It is believed that computer omnipotence is an admiration and exaggeration of digital technology. It is an erroneous view of the basic creation rules and expressions of art. It can be said that the originality of art replaced by imitative technology is very naive and it is a digital technology. There is not enough understanding of the relationship between imitation and creation. Only by correctly understanding the performance characteristics of digital art design creation and re-creation can we maximize our advantages. The second is purely commercial. Since computers are generated from technology and industry, the concept of "digital art" lacks the genetic roots of art here. It does not have pure artistic factors. Business is the most fundamental source of digital technology. The art culture has not been performing for a long time in digital technology, so that it is still difficult to increase digital art to a higher artistic aesthetic status.