With the development of the whole wardrobe, wardrobe chosen materials are increasingly diverse, the market in the closet, you can see all kinds of material goods wardrobe, but many consumers do not understand the product wardrobe, but only one-sided pursuit of the so-called Solid wood materials, and some businesses in order to meet the consumer's requirements, but also gradually fall into the "material" competition misunderstanding.
When visiting the store, I found that many companies, like the past, still like to use the "material" of the wardrobe as the main selling point. Into a real wardrobe store, the guide will first introduce this is pure solid wood, African walnut, etc. to highlight the high end of the product, the guide introduces the internal structure, the filler is more frequent terminology, let people listen Not mind.
Not only the shopping guides like to use the product material as a selling point, many consumers pay attention to the material of the product when purchasing the wardrobe, but the practicality is secondary consideration. "Buy the wardrobe will first consider the solid wood, because it is more environmentally friendly." Many consumers often rely on the feeling when purchasing the wardrobe, simply use the material to determine the quality of the wardrobe.
On the one hand, this cognitive misunderstanding will bring certain limitations to consumers' purchase of wardrobes, and on the other hand, it will restrict the development of enterprises. For the whole wardrobe, pure solid wood is not a good choice, but due to the lack of understanding of some solid wood composite doors by some dealers and consumers, the promotion of such products has been affected to some extent.
Buying a wardrobe is not a material to buy. You should first consider the design. The design should be beautiful and functional. In addition, consumers should choose a wardrobe according to their own preferences, instead of simply pursuing a certain material and buying it for the material.
At this stage, for the wardrobe enterprises, we should strengthen the design of the products and diversify the functions while paying attention to the materials. As a brand, it should have its own product features, and highlight this feature, in order to enhance brand awareness and increase consumer loyalty to the brand, this is the way for the company to survive for a long time.
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