In the home industry, the market is fiercely competitive and the pressure is increasing. Especially in the recent past, raw material prices have risen and freight costs have risen. For home furnishing companies, new challenges are constantly emerging. When the real economy is facing difficulties, what should China's home manufacturing industry do?
Sponge, timber and transportation costs have risen sharply. The home industry is affected. It is reported that the prices of raw materials for household products have increased recently. Among them, TDI has risen to 50,000 yuan per ton from the beginning of the year, compared with 10,000 yuan per ton; soft foam polyether at the beginning of the market average price of 8,300 yuan / ton, and in October the market rose sharply to 14,300 yuan / ton, the cumulative increase of about 72%. Due to the sharp increase in raw material prices, the price of sponge has now nearly doubled. On September 21, the state issued the "most strict treatment super order", and logistics in some areas rose from 6 yuan to 10 yuan. The household industry has also started to raise prices due to the chain reaction of sponges continuing to rise in price, coupled with the impact of timber and new logistics and transportation.
Where should China's home furnishing industry go next?
Manufacturing is the mother of all industries. The house is not sold to construction workers. The profit of financial products comes from the entity. The service industry mainly comes from the consumption of production profits, and then the mutual circulation between these industries. In the past two years, the number of manufacturing jobs has fallen sharply, but it is not apparent on the surface. Today's home manufacturing industry in China, the capital operation ability is two wings, and must not change the single wing. Under a series of pressures, home furnishing companies can implement reforms in the following major ways:
First, the Internet channel. The Internet is a genetic re-engineering that transforms all the relationships of home-based businesses with consumers, transforms production lines, and transforms almost all capabilities in the home industry.
Second, the craftsman spirit. If the home enterprise only has the ability of the Internet and only uses the Internet to transform the enterprise, it is only a period of transformation. For the home furnishing industry, it is necessary to use the craftsman spirit to strictly demand itself, and strictly control the quality of the products to achieve perfection. In order to gain the favor of more consumers.
Third, the ability to innovate. Home furnishing companies must change their ability to innovate, build building innovation, and open up innovation platforms to become part of the global industry transformation. On the one hand, with the rapid development of the society, people's material and cultural living standards have been improved year by year, people's requirements for household products are constantly changing, and individualized needs are becoming more and more obvious. On the other hand, with the prevalence of many marketing methods, the overall fitness and rationality of consumers have been greatly improved. The innovation of “concept†may attract consumers for a while, but consumers are not fools, there is no actual innovation. Products, businesses can not keep the hearts of consumers.
For home furnishing companies, when making product innovations, don't play with concepts, and don't take consumers as fools. Because consumers will only be stupid for a while, but they will not be stupid for a lifetime. Today, when information communication technology is so developed, the moment the media is highly developed, it will only play its own face.
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