Liu Hao, Secretary General of the China Building Metal Structure Association Cozy Home Branch, Director of the Radiation Heating and Cooling Committee. This time, he was invited to participate in the "3rd China Heating Wealth Forum and Comfortable Home Furnishing Industry Festival". We are very fortunate to be able to interview him. Director Liu Hao's interpretation of the industry deserves our attention.
The survey shows that the market demand for comfortable smart homes in the next three years is as high as 700 billion. Facing the “tempting cakeâ€, the comfortable smart home industry has attracted many companies to “striking the cityâ€. However, due to the unclear concept of the comfortable smart home industry, the standard is not systematic, and the industry has not formed a large-scale development, the industry development is actually in the “barbaric growth†period. . Liu Hao, secretary general of the China Building Metal Structure Association Comfortable Home Branch, clearly pointed out that "this industry is in urgent need of leading companies."
Industry status, lack of standards and norms
The concept of comfortable home was put forward by a group of North American environmental experts in the 1970s. At the beginning of the 21st century, with the development of China, the improvement of the standard of living of the people, the concept of comfortable home has gradually spread in China.
Liu Hao said that comfortable home is an industry that uses modern advanced science and technology, scientific research achievements and advanced environmental protection equipment, mainly adopting systematic home equipment integration solutions, and improving people's living comfort in many ways in an environmentally friendly and energy-saving way.
Liu Hao gives the current status of the industry: First, the market is very broad, the demand is huge; second, the number of enterprises is large but the professional level is generally low; third, the company has no norms and standards, resulting in low service levels, The word-of-mouth is also poor. Fourth, because some enterprises operate relatively single projects, causing homogenization competition and price wars. Fifth, the industry's leading enterprises are few and most of them are only localized operations, and the market visibility is relatively low. Finally, The lack of industry regulation has led many companies to pay attention to immediate interests and lack of integrity. These market "pain points" seriously hinder the development of the industry.
Future development, huge market value
Liu Hao told us that there is a clear "pain point" in the market for comfortable homes. This does not mean that there is no prospect in this industry. From the demand side, the market for comfortable smart homes in the next three years is as high as 700 billion. The purchase rate of new home users is increasing year by year, and the demand for upgrades of stock houses is huge. Coupled with the global climate anomalies in recent years and the concern about air pollution (PM2.5) and water pollution, people pay special attention to their own living environment, which will inevitably stimulate consumers' more demand for a comfortable and healthy home environment. From the supply side, there are many service providers in the Yangtze River Delta region, and the average number of service families is small. Moreover, the service providers are small in scale and have few channels for extension; no service standards and poor experience; no cross-regional operational capabilities; and upstream bargaining power is also poor. Such a market environment is an excellent opportunity for the comfort of the home industry.
Liu Hao gave some suggestions on the current "pain point" of the comfortable home market: first, to improve the industry standards and norms; secondly to establish an industry product identification and evaluation system; the construction of the industry integrity system is also essential; finally, industry training Work must be strengthened.
Integrating the industry, the comfort of the home is in urgent need of industry leaders
At present, various business models coexist in the industry. Director Liu Hao explained to us his views on these models: First, some established companies, they have great advantages in talent and technology accumulation, and have a large number of local “fansâ€. ". However, the localized operation mode of multi-stores requires intensive labor and high cost, which restricts the better development of enterprises. There is also an e-commerce platform model that has emerged in recent years. They try to use the Internet platform to gain more traffic and customer information resources. The main modes in the above two industries are difficult to solve the current “pain point†of the service providers “small scale, less channel for customers; no service standards, poor experience; no cross-regional operational capability; weak upstream bargaining powerâ€.
Director Liu Hao said that it is worth looking forward to the new business model of integrating the regional service providers and building a national service platform. In view of "small scale and less channels for customers", we have a three-in-one omni-channel coverage of comfortable e-station, brokers, and community stores to enhance customer access efficiency; enjoy a comfortable college and establish a standardized service system. Solve the "pain point" of "no service standard and poor experience"; and launch the "city partner" plan to bring together high-quality service providers from all over the world and adopt the "full transaction link intelligence system" to enhance cross-regional operational capabilities; Large-scale procurement masters first-hand sources, transforms the current supply chain status, reduces retailer's supply chain costs, and gives benefits to consumers. Facts have proved that the unique platform model and strong brand tension make it maintain a sustained, stable and high-speed growth momentum. Director Liu Hao is very much looking forward to the new model of enjoying the home to tap the potential of the market, and also expects that the family can truly become the industry leader.
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