With the layout of Jingdong Payment, WeChat Payment, and Ant Alipay, the seemingly turbulent third-party payment market is surging.
Compared with WeChat payment, Jingdong is less famous in the payment field than its users' recession and logistics. In fact, Jingdong Finance is making a secret effort in the payment field.
For example, the “Jingdong Small Treasury†that can be used for financial management can be used as an example. With the continuous iteration of its functions, Jingdong Mall can not only support bank cards, white bars, etc., but users can choose according to their application habits. "Jingdong Small Treasury" to pay.
It is understood that Jingdong Small Treasury has the advantage of shopping in Jingdong Mall: it does not have to pay through the external gateway interface, and can pay for the purchases at the time of the purchase. The advantage in the peak of the rushing goods is more significant, and the speed is higher than the payment method such as bank cards, which is the real price of the goods. Artifact.
In addition, Jingdong Finance announced in September this year that its fist product "White Strip" and the bank collaborated with the e-banking account, and the "white strip flash payment" function was successfully launched. As soon as it comes, ApplePay, Huawei Pay or Xiaomi Pay can achieve “white strip†consumption by binding the “White Strip Flash†account to more than 19 million UnionPay POS machines online. After a lapse of one month, Jingdong Finance announced that it will further open up the functions of various financial products, and buy the Jingdong Small Vault and Baizhi. If the non-white users activate the small treasury, they will be eligible for the White Article.
In addition, JD.com, which was born in the Jingdong financial system in 2014, has formed a three-pronged payment system for “Jingdong Paymentâ€, “White Bar†and “Jingdong Small Treasury†in the payment field. Users can arbitrarily choose according to their own usage habits, preventing a single payment method from being able to meet the increasingly diversified market demand.
In this regard, in the eyes of the industry, Jingdong Finance's continuous increase in the payment field is bound to take a share in the 4 trillion payment market. Not only Internet giants such as Jingdong, Ali, and Tencent, but in some vertical areas, such as the US group take-out, etc., more and more companies hope to complete the complete layout under the online plus line through "Internet +", and the payment is thought to be It is the key to it.
“Having a payment license means that you can establish a user's ecological closed loop, which is especially critical for the future development of the company. It can be seen that the third-party payment license is therefore very attractive.†The market participants explained.
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