On April 18th, 2017, Canon (China) Co., Ltd. (referred to as “Canon (China)â€) held the 2017 Partner Conference of Canon (China) Business Imaging Solutions Department at Shangri-La Hotel, Beijing. At the meeting, Canon (China) announced the official launch of the new B2B strategy, and strived to achieve new breakthroughs in B2B business areas such as office solutions, digital printing, security monitoring and medical equipment. By 2020, B2B business accounted for half of the company's turnover. On the same day, Canon (China) also brought high-performance office partners to business office users, and released the second generation of Mr. Color color, including imageRUNNER ADVANCE C3530/3525/3520 and 20th anniversary strategic color machine imageRUNNER C3020; medium speed black and white machine imageRUNNER ADVANCE 4551/4545/4535/4525 and production high-speed color machine imageRUNNER ADVANCE C7580/7570 three series of ten new A3 digital copiers.
After the meeting, Canon (China) Co., Ltd. Executive Vice President - Ogawa Iden and Canon's Imaging Office Equipment Business Headquarters Deputy Business Division - Ikeda Yoshito accepted an exclusive interview with the media, let us know more about several new products the story behind.
From the first generation to the present, Canon's composite machine product line, the proportion of black and white and color models has changed significantly, Ogawa said that the first generation of Canon's Mr. Color was launched two years ago. At that time, Canon had seen relevant market research data. More than 90% of the Chinese market is black and white, and color machines account for less than 10% or just 10%. At that time, there were many market surveys, and some market research companies predicted that color will grow rapidly in the future, and the growth rate is expected to reach 10% to 20%.
After the first generation of Mr. Color, the growth rate of Canon's color digital copiers reached 130%. Compared with the growth rate of color machines expected by the survey company, Canon has achieved amazing development. This result is very gratifying to the members of Canon (China). On the other hand, the growth rate of consumables has also reached 140%. It can be said that China's printer market is accelerating from black and white to color. Under such a trend, Canon will further accelerate the related work of Mr. Color to catch up, surpass and even lead the trend of China. Because of this, Canon was able to launch the second generation of Mr. Color color in time.
At the same time, Ogawa said that in the future, Canon will push the three series and ten models released today, with these ten as the core, and vigorously expand Canon's copier market in China.
In terms of growth targets, Ogawa said that by 2020, Canon (China) B2B will account for 50% of the company's sales. In order to achieve such a high goal, Canon must double the sales of the current color machine to achieve.
In the face of such an ambitious goal that B2B will reach half of the country by 2020, Canon must vigorously strengthen the B2B market in the future, and an important core to be promoted is the further enhancement of sales of color composite machines.
In order to promote the further sales of color machines, Canon's 20th anniversary strategic color machine iR C3020 is an important breakthrough. Nowadays, color machines are widely used in the field of education and in related fields of government, and they have great potential in the future. Therefore, in the future, Canon will focus on increasing the sales of color machines in related fields such as education and government.
At the same time, in the field of 3D printers, Canon will also make great efforts to promote. Ogawa Ideno stressed: "We launched a cloud-based printing solution like "Cloud Jiayin" in December last year. I believe that there will be very good prospects for education and primary and secondary schools in the future, so we will definitely further Vigorously strengthen the development of related work in China. In recent years, the Chinese government has vigorously promoted “double innovationâ€, especially focusing on innovation and focusing on cultivating innovative talents. Under the strong promotion of the Chinese government, the business environment faced by SMEs will be It will be further improved, and the way of renting offices and co-working will become a new trend in the future. Therefore, I believe that our cloud printing solution headed by “Yunjiayin†can fully meet such needs. So that even if you don't have the printers and copiers you own, you can achieve the goal of office output."
Ogawa Ideno said at the same time: "Even for small and medium-sized enterprises, the demand for solutions will increase day by day. Their file storage and file management requirements can be achieved through Canon solutions. Canon has three softwares in China. Developers, we are already fully cooperating with these three information technology systems companies to sell Canon's software and solutions. In the future, this part of the work will become increasingly important. We will further strengthen the research and development of communication and solutions. Upgrade to provide better service to our customers."
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