With the advancement of mobile network communication technology and the popularity of smart phones, great changes have taken place in the habits and communication methods of young people. The “post-95s†young people are now the main group of college students. They are also the aborigines of the Internet and have their own differentiated needs for the mobile Internet. The original campus life model is being broken, and now we are eager to adopt a new media lifestyle that is more adaptable to today's trends. As a representative of new media, WeChat public platform has a large audience among college students with its easy-to-use, rich content and powerful social features. The messages pushed by the WeChat public platform can be pictured and sounded, and become an effective source of short-term access to quality content.
Feasibility of WeChat Enterprise Platform
7 unique advantages
The WeChat public platform includes three types of accounts, WeChat service number, WeChat subscription number, and WeChat enterprise number. Each account has a specific scenario for its application. The main function of the subscription number is to deliver information to the user, which can only achieve one-way messaging, and cannot engage in direct marketing and management activities. The WeChat service number provides enterprises and organizations with more powerful business services and user management capabilities, mainly to service-type interactions, and can engage in direct marketing activities. The WeChat enterprise number focuses on internal management or internal management. The main differences between the three are shown in Table 1.
From Table 1, we can see the 7 unique advantages of WeChat Enterprise:
1. The number of times a message is sent is not limited.
2. For the user's restriction, when the user pays attention to the enterprise number, the user can determine which user is by two security means, one is to compare with the data in the address book, and the second is to access the secondary verification of the user terminal (such as unified authentication). Platform), solve identity problems from the entrance.
3. Can support organizations to customize applications, each enterprise number contains 30 applications, each application contains 15 original menus, which can greatly meet the comprehensive management needs of large groups of organizations.
4. User life cycle management, enterprise number can support users from the attention, message push, message acquisition, process management, payment and other user life cycle management.
5. Support organizations to innovate applications, flexible and customized H5 pages and original message interfaces are perfectly supported.
6. The full process of Https data encryption to ensure the user's data security.
7. Accurate data statistics, through user analysis, graphic analysis, message analysis and other three types of statistics to accurately understand the use of enterprise numbers, operating conditions, can also be embedded in a unified statistical analysis software through the interface.
WeChat's huge user base and university penetration rate
According to the performance report released by Tencent on May 13, 2015, the number of monthly active users of WeChat reached 549 million, of which the age of 18 to 25 years old accounted for 45.40%, as shown in Figure 1.
WeChat covers 90% of smartphones, 25% of WeChat users open WeChat more than 30 times a day, 55.2% of WeChat users open WeChat more than 10 times a day, WeChat has become an indispensable information acquisition and communication in contemporary college students' life. The platform has a high penetration rate.
The software and hardware platforms for college mobile applications are maturing
With the rapid rise of the mobile Internet, the 3G and 4G network services are developing in depth and the smartphones are gradually popularized among the college students. The mobile terminal has become the main entrance for college students to obtain information. The construction of the mobile campus makes the campus wireless network coverage more and more high. No matter where the library, canteen, dormitory, teaching area, event venue, wherever you go, you can get information through the mobile terminal anytime and anywhere.
The accumulation of information technology in colleges and universities makes all kinds of management systems perfect, and provides strong back-office support for information management in colleges and universities.
The popularity of mobile terminals, the smoothness of network channels, and the improvement of the back-end management system, the WeChat APP management platform connects individuals and organizations to achieve the last mile of information delivery.
Can be applied to university management
The functions of colleges and universities are to disseminate knowledge, cultivate talents, scientific research and serve the society. Compared with the traditional methods of university management, the WeChat enterprise platform is peer-to-peer communication, and the mobile information portal is for teaching, educating, managing and We have an advantage in the transmission of values. We can play an important role in the pain points of user information such as teaching services, scientific research services, information services, business services, and student management.
Application Practice of "Information Beihang" WeChat Service Platform
1. The positioning of “Information Beihang†WeChat service platform adheres to the tenet of “I believe in people and culture peopleâ€. Information Beihang WeChat Enterprise Platform is positioned to build a message that conveys value information, solves user pain points and encourages teachers and students to participate. Service Platform.
2. The function of “Information Beihang†WeChat service platform Based on the WeChat enterprise platform, “Information Beihang†WeChat service platform is a comprehensive service platform integrating campus management, campus services and other content. Its functions are roughly divided into three. Class, consulting service, application service, application service, the overall functional architecture of the platform is shown in Figure 2.
(1) Information application
By connecting the news network system with the WeChat API interface, real-time push of the latest news is provided, allowing users to know the news and notifications of the school anytime and anywhere. Such applications include news information, campus notices, and Beihang Index.
(2) Query application
By connecting the teaching, research, finance, asset and other systems with the WeChat Api interface, users can actively query the campus calendar, curriculum, grades, research projects, financial projects, assets under the name, etc. Such applications include educational services, asset management, Financial income, research services, public service inquiries.
(3) Application application
By placing offline business applications on the mobile side, users can apply online, self-service self-service, self-service online reservations, and information technology to achieve O2O mode change. Such applications include network information services. Don't wait for things, feedback messages.
Application prospect
Under the background of the Internet+, the management of colleges and universities should also conform to the trend of the Internet, integrate the management function-based WeChat enterprise number platform with the school management functions, promote communication between teachers and students through informational means, and promote colleges and universities. Management efficiency and user satisfaction, to achieve information sharing within the school, mobile interconnection within the university, encourage teachers and students to become the school's managers and executives.
As the aborigines of the Internet, they have their own understanding of the current university management model, and there is a great demand for the O2O (online to offline) management model. We look forward to seeing the smart campus that realizes the mobile terminal by using today's technology model. It is not difficult to imagine that in the future, college students need only one smart phone on campus to quickly complete the day of study, life and social interaction, and feel the infinite convenience brought by network technology.
(Author Chen Lao, unit is Beijing University of Aeronautics and Astronautics Network Information Center)
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