As China's economy continues to grow steadily, non-cash payment business continues to grow. Bank cards, as the most familiar non-cash payment tools for Chinese people, have also grown considerably. According to data released by the People's Bank of China, as of the end of the third quarter of 2011, the cumulative issuance of bank cards nationwide reached 2.806 billion. Thanks to the high growth of bank cards, the bank card acceptance environment has also developed rapidly. As of the end of the third quarter, domestic connected POS machines have reached 4.387 million units.
The domestic pos machine market is very large, and the competitive pressure is also very large. In the winter of 2011, for the participation of various manufacturers in the domestic POS machine market, it can be said that the winter and the heat are uneven, and there are joys and sorrows. The China UnionPay 2012 POS machine bid, which was launched last October, finalized the results before the end of 2011. According to the results of UnionPay commercial publicity, a total of 7 product packages were released in this tender, which were shared by 4 companies including Liandi Commercial, Xinguodu, New World and Huierfeng. Among them, Liandi has 5 product packages in the commercial market. Surprisingly, PAX is completely out of the game and has no revenue. In last year's UnionPay tender, PAX got a 36% share.
The POS machine market is really a few joys. In another contest, the same feeling of chill is the new country. In the POS machine bidding just ended by the Agricultural Bank of China, the new country has also failed. This is not a big deal for the new countries that see commercial banks as new growth points. Previously, the New Country Secretary of the Board of Directors has always stressed that commercial banks are an important step for the company in the second half of 2011. It means that the Agricultural Bank of China, even optimistically said, is expected to "achieve a breakthrough," but it is not a wish.
It is unforeseen that PAX is out of the selection of UnionPay business POS machines. In fact, the strength of PAX is still very "strong". Industry authoritative statistics Nielsen report shows that in the domestic POS market, a handful of brands account for nearly 80% of the market share, in addition to Liandi commercial, Huierfeng, and the other is PAX.
However, PAX also has “soft ribsâ€. Its prospectus issued on December 8, 2010 clearly shows that PAX customers include UnionPay, Bank of China, Agricultural Bank of China, Bank of Communications and China Mobile. Among them, the largest customer, UnionPay, accounted for 31.7% and 26.9% of the revenue in the first six months of 2009 and 2010. A large number of large customers constitute the majority of the income of the rich, and excessive reliance on large customers adds risk to their future operations.
The new country, which is one of the major players in the domestic POS market, is also under the influence of big customer dependency. According to industry insiders, in the customer structure of the new country, UnionPay occupies the majority. According to the data in mid-2011, about 46% of POS machines in the new countries are sold to UnionPay. In the commercial banking market, the purchase of the four state-owned commercial banks accounts for about 90% of the total purchases of the entire commercial banking system. In view of this, the expansion of commercial banks has become the focus of the new country in the second half of 2011.
Although POS manufacturers have consciously made self-adjustment, get rid of the old pattern and continue to expand new customers, but from the performance of Baifu and the new country, this task still has a long way to go.
The market cake is so big, the competition will be hot and cold, and it will be normal to go up and down. It is understood that in the selection of POS machines for UnionPay business, Liandi Commercial has 5 packages of products, and the New World is called "Dark Horse". Because in the market of UnionPay, the bidding suppliers from 2008 to 2010 were all four manufacturers of Liandi Commercial, Baifu, Xinguodu and Huierfeng. There is no new continent, but in 2011, the New World was successfully selected. This has somewhat surprised the industry.
The broad prospects of electronic payment are unquestionable, but POS machine manufacturers want to expand the market territory, innovation and change is the eternal law. Even a strong brand can't have the slightest slack. In the ever-changing market, only the strength of the sturdy, can long-sleeved and good dance. The success of Liandi’s business in UnionPay business, ABC’s victory and the “dark horse†in the New World is the best note.
The domestic pos machine market is very large, and the competitive pressure is also very large. In the winter of 2011, for the participation of various manufacturers in the domestic POS machine market, it can be said that the winter and the heat are uneven, and there are joys and sorrows. The China UnionPay 2012 POS machine bid, which was launched last October, finalized the results before the end of 2011. According to the results of UnionPay commercial publicity, a total of 7 product packages were released in this tender, which were shared by 4 companies including Liandi Commercial, Xinguodu, New World and Huierfeng. Among them, Liandi has 5 product packages in the commercial market. Surprisingly, PAX is completely out of the game and has no revenue. In last year's UnionPay tender, PAX got a 36% share.
The POS machine market is really a few joys. In another contest, the same feeling of chill is the new country. In the POS machine bidding just ended by the Agricultural Bank of China, the new country has also failed. This is not a big deal for the new countries that see commercial banks as new growth points. Previously, the New Country Secretary of the Board of Directors has always stressed that commercial banks are an important step for the company in the second half of 2011. It means that the Agricultural Bank of China, even optimistically said, is expected to "achieve a breakthrough," but it is not a wish.
It is unforeseen that PAX is out of the selection of UnionPay business POS machines. In fact, the strength of PAX is still very "strong". Industry authoritative statistics Nielsen report shows that in the domestic POS market, a handful of brands account for nearly 80% of the market share, in addition to Liandi commercial, Huierfeng, and the other is PAX.
However, PAX also has “soft ribsâ€. Its prospectus issued on December 8, 2010 clearly shows that PAX customers include UnionPay, Bank of China, Agricultural Bank of China, Bank of Communications and China Mobile. Among them, the largest customer, UnionPay, accounted for 31.7% and 26.9% of the revenue in the first six months of 2009 and 2010. A large number of large customers constitute the majority of the income of the rich, and excessive reliance on large customers adds risk to their future operations.
The new country, which is one of the major players in the domestic POS market, is also under the influence of big customer dependency. According to industry insiders, in the customer structure of the new country, UnionPay occupies the majority. According to the data in mid-2011, about 46% of POS machines in the new countries are sold to UnionPay. In the commercial banking market, the purchase of the four state-owned commercial banks accounts for about 90% of the total purchases of the entire commercial banking system. In view of this, the expansion of commercial banks has become the focus of the new country in the second half of 2011.
Although POS manufacturers have consciously made self-adjustment, get rid of the old pattern and continue to expand new customers, but from the performance of Baifu and the new country, this task still has a long way to go.
The market cake is so big, the competition will be hot and cold, and it will be normal to go up and down. It is understood that in the selection of POS machines for UnionPay business, Liandi Commercial has 5 packages of products, and the New World is called "Dark Horse". Because in the market of UnionPay, the bidding suppliers from 2008 to 2010 were all four manufacturers of Liandi Commercial, Baifu, Xinguodu and Huierfeng. There is no new continent, but in 2011, the New World was successfully selected. This has somewhat surprised the industry.
The broad prospects of electronic payment are unquestionable, but POS machine manufacturers want to expand the market territory, innovation and change is the eternal law. Even a strong brand can't have the slightest slack. In the ever-changing market, only the strength of the sturdy, can long-sleeved and good dance. The success of Liandi’s business in UnionPay business, ABC’s victory and the “dark horse†in the New World is the best note.
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