Chenghai District is indeed an important toy production base and export base in China. This is actually not enough to emphasize, but one thing is really to be said, that is, its craft toy industry cannot be ignored, because this is China’s pillar industry and characteristics. One of the industries. Do you have a clear direction now?
History of the toy industry
The Chenghai toy industry started in the 1960s and 1970s, mainly by hand-developing molds and family workshops. The shape is small and the process is simple. Since the reform and opening up, Chenghai has taken advantage of the hometown of overseas Chinese and its neighboring Hong Kong, Macao, Taiwan and Southeast Asia, and has introduced capital, equipment, technology and technology, and has begun a transition from manual to mechanical, from simple to complex. After the 1990s, Chenghai toy industry was supported by the local government. A group of local enterprises engaged in packaging, decoration, electronics, machinery, hardware products and other enterprises joined the ranks of supporting toys, Pearl River Delta, Yangtze River Delta, Hong Kong and Taiwan. Machinery and electronic parts manufacturers and suppliers in other places have also set up sales points in Chenghai. After years of development, the toy industry is the most distinctive industry in Shantou City and an important pillar industry of Shantou's industrial economy.
At present, Guangdong Weiwei Toys Technology Co., Ltd. is the first export-free inspection enterprise in China, and another 10 toy companies have been awarded the Guangdong Famous Brand. Chenghai has thus become the only region awarded the title of “China Toys and Gifts City†by the China National Light Industry Association, and has been identified by the province as “Creating a Regional International Brand Pilot Zone†and “Industrial Cluster Upgrade Demonstration Zone†and “National Torch Program Smart Toys Creative Design†And the manufacturing base", "provincial and municipal construction of toy and gift advanced manufacturing base." Polish the toy product “Shantou Manufacturing†gold signboard. In order to jointly develop the long-term development of Chenghai toys, we will actively promote the development of Chenghai toy industry, improve the overall level of Chenghai toy industry, and support the expansion of toy products.
Toy sword
As one of the fast-growing production clusters in China's toy industry, Chenghai has clearly taken an impressive step in its own brand management, but its product creativity and functions have to be continuously improved. Constantly strengthening and improving, we are very much looking forward to Chenghai's efforts to provide successful experience for the industry in the areas of toy industry resource sharing and enterprise linkage development.
One of the expectations: to establish an industrial system for the cooperative development of resource sharing enterprises.
The toy industry in Guangdong is formed in the market competition. Due to historical reasons, the proportion of processing trade in the industry has been too large. The result of the large processing trade is the low profit rate of the industry. The current foreign market demand continues to be low and the domestic labor cost Under the circumstance of rising, many companies have proposed their own brands and develop domestic market development strategies. From the general direction, this is undoubtedly quite correct, but the situation that cannot be ignored is that, due to the current competition of enterprises and the poor market information, it is very easy to cause excessive competition. Therefore, how to realize the sharing of industrial resources, especially the market information communication, makes it very important for enterprises to adjust their strategies according to their own situation. In fact, not every company has the ability to develop new products and has the ability to become a listed company. In fact, some small and medium-sized enterprises have the potential to develop if they are comfortable with the upstream and downstream industries.
Looking forward to the second: build an industry atmosphere that wins with product creativity and product quality rather than winning by price alone.
One of the biggest problems in China's toy industry is that product innovation capability needs to be improved. At present, due to the lack of ability of enterprises to develop new products, many enterprise products are often changed only by color difference and shape, and the products are similar. The result is to win orders. Competition against each other's prices has long been unfavorable to the development of the industry. Therefore, as a successful industrial cluster, we must actively cultivate the innovation capability of enterprises, especially to encourage enterprises to establish strategic alliances and avoid vicious competition such as mutual price hikes.
Future
After these years of rapid development, Chenghai Toys has already had a strong competitive advantage in the market. Many enterprises have their own property rights factories, which are flexible in operation and can be reduced in different situations: Second, management costs and labor costs are higher. Low, no need to pay factory rent: Third, Chenghai people's quality awareness has been rapidly improved; Fourth, the boss is diligent, there is no time for commuting. If Chenghai toy enterprises continue to receive effective and effective government support, especially support policies and support funds can be implemented in enterprises, so that the company's innovation capabilities, brand building and other aspects go further, Chenghai toy industry is likely to jump to Leading industry development.
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