For a long time in the past, the market positioning of health products was mainly gift-giving. After all, China is a personal society. However, in recent years, with the deepening of the central anti-corruption, the gift market has become increasingly deserted. As with the gift positioning of health products, the current domestic health product bottle packaging is also designed for the gift market. We can see that many health products bottle packaging materials are relatively high-end luxury, compared to ordinary bottle packaging is also higher in cost.
However, the market has changed, and the gift market has shrunk. Nowadays, health care products are mainly used for personal consumption. For young people and individuals nowadays, they are more interested in the practicality of health products. Therefore, in the past, the high-cost, luxury design concept of health care bottle packaging must be changed.
The more simple, environmentally-friendly, younger-designed health product bottle, and the humanized health product bottle are the future development directions.
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