Compared with the changing packaging of beverages, beer packaging is monotonous, with a capacity of mostly 640 ml, and the colors are mainly green and white. Facing the ever-changing market and gradually individualized consumption, the packaging of beer has also begun to change, looking for more business opportunities.
Small bottles of beer enter the day and night market
Nowadays, most beer companies use glass bottles with a capacity of 640ml. Due to the large capacity, improper transport and storage of operators, and improper opening of bottle caps by consumers, the bottle explosions often occur. The use of small bottles can, on the one hand, reduce the cost of production, and on the other hand it can also reduce the chance of bottle explosion. From the market point of view. The 640ml beer with the largest sales volume generally takes the distribution channels. The retail price of the market is mostly around RMB 2/bottle. Because of the cheapness, the market competition is fierce. The vial of hard-packed beer is suitable for the night market and has a large profit margin.
In the night market, small bottled beer still has a lot of market space. Because in the night market, the major brands are concentrated in major foreign brands such as Budweiser, Heineken, Corona, and Carlsberg. The advantages of domestic Yanjing, Qingdao, and China Resources are not obvious. For example, in the night market in Zhengzhou, KTV, bars, etc., Heineken is the most expensive, 100 yuan and 5 bottles. Harbin Beer, Kingway, Emperor 100 bottles and 8 bottles. But they only occupy a certain share. In addition, there are some miscellaneous brands not low price, but sales are also very large. It is difficult for major brands to form a monopoly climate. Therefore, domestic beer companies stand on the same starting line in the night market. This market is also suitable for small and medium beer companies to intervene.
Recently, China's consumer groups have become younger and consumers have lower brand awareness. The night-time consumers are getting younger and younger. They are seeking new ideas and seeking differences. However, the concept of consumption is not mature, and their awareness of the brand and taste of beer is also low. Small bottles of beer are beautifully packaged to cater to the psychology of young people. It can be said that the trend toward the development of fine-quality beer and small packages has become increasingly apparent, and the night market is also showing unprecedented potential for growth.
More eye-catching shaped bottles
As product updates continue to accelerate, product quality continues to increase, and production costs continue to decline, forcing beer packaging to move toward differentiation. Shijiazhuang Sanjiu Group's Sanjiu Beer has been dominated by 640ml. In March of last year, Sanjiu Group focused on the launch of a happy u-beer with a capacity of 500ml, which was popular with consumers after its launch.
At present, there are fewer and fewer 640ml beers in Shandong, a province with large beer production, and there are more and more special-shaped bottles with different specifications. On the one hand, these shaped bottles bring more choices to consumers, and on the other hand, they also satisfy the psychology of consumers seeking for new products and seeking differences. The Klitze beer in Shandong produced 750ml beer. When the local market became popular, it was mainly the consumer's demanding psychology. At present, the main capacity of canned beer is 330ml, while Tsingtao Brewery has launched a slightly higher mellow beer than this year. In Beijing and Shanghai, this beer has been welcomed by young female consumers, mainly because of its moderate capacity. Drinking a can can satisfy the needs of drinking without getting drunk, and its packaging is very beautiful. Very good grades.
Color packaging makes consumers dazzled
The color of beer packaging is mainly green and white. There is also a portion of brown beer, which is relatively monotonous compared to the changing packaging of the beverage market, and it is difficult to visually impact consumers. This year, after the market research conducted by Anhui Longxi Brewery, it was found that consumers are very satisfied with the red packaging, and the beverage market also has red packaging. Therefore, in the Anhui market, Dahong Packaging's Longjin pure character beer was launched. After this beer was put on the market, the novel packaging quickly caught the eye of consumers and achieved a good sales performance. Faced with an increasingly personalized consumer market. There will be more colorful beer packaging in the future, and maybe someday you will find that the beer on the shelf will also be colorful.
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