On July 27th, the China Automotive Interior Design Summit was held in Taizhou, Zhejiang. Mr. Zheng Hui, the founder of the domestic child safety seat category, was invited to participate in the event, sharing the innovative experience of the Thanksgiving safety seat in product design and brand marketing and serving as the awarding guest of the summit.
Thanksgiving safety seat product design is more in line with children's psychology
Mr. Zheng believes that in recent years, China's car ownership has continued to grow, and the safety seat market has also risen, but the resulting competition has become increasingly fierce. The consumption behavior of car owners is no longer limited to pure functional satisfaction. This is a huge challenge for safety seat related brands. Ganen thanksgiving safety seat conforms to the trend of consumption in the era, pays attention to the original design of products, cooperates with international brands such as Disney and Warner, and launches a variety of popular IP image seats in Dabai, Winnie the Pooh, Mickey and “Justice League†series, which has been heated by the market. Hold.
Grateful safety seat firmly believes in the power of word of mouth
In terms of brand marketing, Ganen's Thanksgiving Seat has cooperated with the phenomenon-level parent-child column “Where is Dad?†and signed a first-line star as an image spokesperson. At the same time, the grateful team is good at combining current hotspots, creating content marketing, integrating new media channels, and guiding the public to contact and understand child safety seats. The novel and interesting form makes consumers more willing to accept, which not only promotes the popularity of safety seats, but also enhances the popularity and reputation of the Thanksgiving brand. General Zheng’s speech was also unanimously recognized by the participants, and the applause continued.
The summit is a high-end summit of China's automotive interior industry. The participants include industry-leading experts, leaders of relevant organizations, and brands of automotive interior categories. Mr. Zheng said that thanksgiving will actively cooperate with all parties to provide consumers with more distinctive products, present more popular marketing methods, and jointly promote innovation in the automotive interior industry!
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