From the road of brand packaging marketing, see how various types of capital can grab the consumer market

[Reuters] China Packaging Brand LOGO is to the enterprises, just like private business card as important, not only about the first impression left to the people, but also all the time to pass the important product information. The product packaging is like a beautiful coat, the saying goes: people rely on clothes horse saddle, gorgeous appearance of the product can not only bright spots, but also to highlight the brand's unique style of personalized features and giving the left a deep impression.

However, many brands although well versed in the road, create a good brand more aware of the importance of the external image of an enterprise, but implementation is inevitable and can not handy, no matter how good the product leading to pry not move the consumer market, it takes a The enthusiasm of the cavity can not get a response from consumers. No matter which brand it happens to , such a thing will undoubtedly be very embarrassing.

In fact, there are many brands in the packaging up and down the foot work, and have been successful. To take the most common example , let's say Pepsi , everyone knows that Pepsi will launch limited edition cans almost every once in a while , and the purpose is to "make a facelift " to attract more people. In Pepsi Group's view , the classics must be continued , but innovation is also essential , otherwise what should we do today to compete with our peers when the product is seriously homogenized ?

There has been doing Nongfu Spring, also the session's dominant mineral water, in its marketing strategy among many, the most eye-catching is the scheduled launch of the Lunar New Year every year bottles, in order to Bo the attention of consumers.

But this is nothing , compared with the Japanese tea brand Moogy will launch 8 new outer packaging designs every season , it is almost nothing. It is reported that packaging marketing is one of the most mainstream Moogy brand marketing, so each season will launch new packaging, not only that, they also give each one plays on a catchy name, so whenever there is a new listing, will Like a fashion show , it takes the brand concept of “ different packaging on a daily basis represents different moods ” as a brand concept , which has attracted many collectors to become obsessed with it rather than themselves.