Since the 1980s, China's BOPP pressure-sensitive adhesive tape (hereinafter referred to as adhesive tape) manufacturers have been in operation for more than 20 years. In China, the amount of tape used has increased at a rate of 10%. Since the 1980s, domestic companies have introduced tape production lines from abroad for China's huge tape market, and produced BOPP packaging pressure-sensitive tapes. The quality and performance of their products are comparable to imported products, and the price is much lower than imported products. .
After more than 20 years of digestion, absorption, transformation and technological innovation of the equipment, the production technology and production process of China's belt cattle manufacturers have been quite mature, and a complete set of management models have been established in production and sales. Continue to expand and increase sales year by year. In recent years, as raw material prices have fluctuated and market conditions have changed, domestic tape manufacturers have faced great challenges and opportunities.
1. Solve the supply of raw materials and expand the production capacity of enterprises
The production of tape depends to a certain extent on the supply of tape film. In recent years, due to the continuous soaring oil prices, the price of BOPP film has also increased, and the supply of goods is scarce, and even the market has been cut off, which seriously hinders the production of tape.
Establishing the company's own vertical supply chain of raw materials is undoubtedly an effective way to solve this problem. Take Zhongshan New Asia Adhesive Products Co., Ltd. as an example. Before 2002, the film used in the production of adhesive tapes was mainly outsourced, with high production costs, which severely restricted the development of adhesive tape production. After years of investigation, Zhongshan Xinya took the lead in adopting a brand-new production mode from BOPP plastic pellets directly supporting tape production nationwide, forming a vertical supply chain from film production directly to tape production. In 2002, Zhongshan Xinya introduced the large-scale BOPP film production line of German Bruckner Company, directly producing films and tapes, and became a veritable joint enterprise for the production of BOPP tape films and tapes. In this way, not only the production of the enterprise is guaranteed, but also many intermediate links are reduced, and the production cost is reduced. Today, Zhongshan Xinya has digested more than 60% of its own BOPP film, and its production and sales have reached a new level.
2. BOPP tape is widely used and has huge potential in the international market
Nationwide, the application range of adhesive tape is quite wide. Although the total production volume of adhesive tape continues to expand, the market potential is very large. At present, in addition to the continued increase in the domestic coastal area, the northwest, southwest, and central regions are in the development stage. With the passage of time, the tape sales market has bred huge business opportunities.
The use of adhesive tape in developed countries has been transformed internationally, but the production of adhesive tape in most developing countries is still in its infancy or primary stage, the use of adhesive tape is huge, and the market prospect is optimistic. Since the quality of domestically produced adhesive tape is comparable to that of developed countries in the world, adhesive tape is also very popular in foreign markets. Countries in Southeast Asia, South America and the Middle East are mainly imported from China. Developed countries and regions, including Japan, the United States, the European Union and China's Hong Kong and Macao regions, also import a large amount of tape from mainland China every year. Therefore, the potential market for tape exports is huge. While grasping the quality of tape products, enterprises pay attention to meeting foreign customers and vigorously introduce tape products to the country.
At the same time, after nearly 20 years of baptism, domestic tape companies have fully mastered the full range of tape production management models, production technologies, and equipment performance. In view of the growing demand for tapes in developing countries, in order to seek another way out for tape production, the differences in local material resources, human resources, sales prices and the preferential policies of developed countries for developing countries, domestic tape production enterprises should take Adhesive tape products are launched in national production, using mature management, perfect production technology and process, output equipment and technology, using the Internet to find business opportunities and investing in foreign countries to set up factories. In this way, the adhesive tape products are sold directly in the country where they are located, which can occupy the adhesive tape sales market in the country where they are located, and can also be exported to the countries that use adhesive tape in the surrounding countries, reducing the intermediate links of the exported products and obtaining more foreign exchange.
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