The process of Internet + is something that can't wait, can be stopped. A little slower, more competition may come from outside the industry. What did ZOO's marching teach us?
The ZOOCOFFEE Group officially entered the hotel industry and was noticed and reprinted by many media. As a professional coffee shop, it is no wonder that such a big concern has arisen. But this is more than just an ordinary industry news.
From the information already published, we can draw a conclusion like this:
ZOOCOFFEE, the most vivid lesson for all hotel people who are or are about to walk on the Internet + road.
PLANETZOO: Landing on the beach
“A few years ago, I had planned to enter the hotel industry. Recently, ZOOCOFFEE stores have settled in several hotels, which gave me a new idea, which is to create a PLANTZOOHOTEL that brings together ZOOHOLDING's representative catering brands.†In the face of media enquiries, ZOOHOLDINGS Group Chairman Jin Jianyou answered this.
This sentence can also be understood as: We have been prepared and have already done a preliminary investigation, so we are here.
So let's take a look at this prepared PLANETZOO, what features will it have?
â–º Combination of branded restaurants and hotels. ZOOHOLDINGS owns ZOOCOFFEE, Mengqi fried chicken and other brand catering. In the future, it will jointly launch a good brand with its hotels. The brand concept will undoubtedly integrate the catering and new hotel elements, and it is still a 1+1>2 plan. This can not help but remind people of the Warcraft movie box room guarantee: Warcraft game fans. So when the catering brand lovers need to stay in the hotel, how likely is it to fall in love with PLANETZOO?
► Make the cumbersome process a petty bourgeoisie. Check-in at the front desk to open the house, no one can say that the memorable process is wonderful, but they are about to do it. Hotels with cafés and leisure bars can successfully direct the attention of guests to enjoy the drink without being in a boring wait. It can be said that this is the natural advantage of ZOO.
â–º Like their cafe, personality. A company that makes a coffee shop "animal paradise" will not give up its personalization concept even if it is a hotel. According to the media, the public areas, soft rooms and guest rooms of PLANTZOOHOTEL will continue the style of animal elements, carry out the personalization to the end, and even have special rooms for pets. Thinking so thoughtfully is also deep under the martial arts.
â–ºSmart, very smart. APP reservations do not require a deposit; no room card, APP built-in keyless system, not only control the door, but also all the smart guest control equipment inside. Contains curtains, lamps, etc.
The Lenovo hotel industry, from the merger of last year's giants to the continued Internet + transformation this year, has revealed that the fierce competition has never stopped. ZOO announced that it is no different from landing on the beach, but it is not difficult to see that they are not prepared to be unprepared.
What can we learn from the advancement of ZOO?
Having talked about the advantages of so many PLANETZOOHOTEL, I just want to explain, what did ZOO’s marching teach us?
â–ºZOO does what we have been saying and didn't do, and it has advantages. When we think about the future development of the hotel industry, we have repeatedly mentioned that the development of diversified industries in hotels may be one of the ways to develop in the future. Such as social hotels, hotel gyms, hotel e-commerce shopping and more. But observing the development path of most hotels, it is usually very intense and the implementation is very slow. So far, the hotel “Aboriginalâ€, which we are familiar with in this step, is still very few.
Today, this restaurant company, which owns several branded restaurants and counterattacks into the hotel industry, only needs a hotel. There is no need for more services, and its own resources are enough to become a bright spot for a while.
â–ºZOO did what we started doing and didn't do well, and did better. When the hotel realized that intelligence and wisdom were unstoppable, the road to transformation of the Internet + was really the first step in this industry. But obviously, this step is not enough. To tell the truth, the software, hardware and services available in the hotel industry are already enough, but there are still some voices tangled: knowing that traditional PMS is expensive, but getting used to the old ones first; smart door locks without keys really It is very convenient, but the more I look at the solid wood door of my house, the more I am not willing to change. We must know that all the progress comes from change, so self-styled, it will always go backwards. Moreover, today's Internet tide is changing rapidly, and no one is in the same place.
â–ºZOO saw the importance of personalization we also saw, but they did it directly. “Improve the service and enhance the sense of experienceâ€, many people in this topic are paying attention to it, but ZOO plans to do it directly compared to “seeing related newsâ€. The intimate design of the rooms, the use of animal elements, all of which are considered for the perspective of the guests. From this point of view, the customer service is common to the industry: it is a home away from home, for the sake of customers. However, there are only a few new sharps in the hotel industry that have improved in these areas. When you go to a hotel and standardize the service of mediocrity, the probability of encountering it is still high.
Catch up: Where are we worse?
â–º The determination to lack change. The Internet world is iteratively fast, and sometimes the products that are considered to be perfect today are greatly optimized the next day. Seeing some Internet information and deep recognition, and can't change anything, think well, analyze it, and implement it immediately, so that hotel people can not fall behind others in the change again and again. We believe that the Internet itself has many characteristics, but when combined, it can be summarized in one sentence: follow the changes and adapt to change. The information is so developed that it is easy to understand that one thing is correct. The difficulty is not moving.
â–º Insufficient transformation of ideas and actions. Just as we are all criticizing something wrong, but it is very likely that we are falling into it and refuse to change it. The two are not in conflict. In many cases, even if you realize that this matter is wrong, you will continue to do so. It may be accustomed to it, or it may be entangled. But in the final analysis: the result is not done. The road to the hotel's Internet+ is also not easy to go. The good thing is that there are many Internet companies that can be used as a boost. If you don't go well, it is the resignation of traditional thinking and the re-emergence of new thinking. To the process of implementation.
From a global perspective, the addition of ZOO is a good thing for the entire industry. It will make hotel people realize that the process of Internet+ is something that can't wait and stop. A little slower, more competition may come from outside the industry. Hotel people can't stay in the Internet for a long time, for a long time, just like the classic SLOGAN of ADIDAS: Nothing is impossible.
Editor in charge: Jiang Xue
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