Recently, furniture manufacturers have discovered a new selling point for home decoration – furniture customization. Now, customers can easily find the so-called home "design works." On some online shopping sites, customers can search, buy, and even connect to lesser-known designers and studios. At the same time, large furniture chain stores have also noticed this and have enriched the variety of goods by working with independent craftsmen.
Custom furniture with artistic elements is popular
Customized furniture has always been a popular choice because consumers are willing to spend time looking for a special craftsman to tailor their furniture, whether it is bigger, smaller, or more artistic based on the consumer's personal preferences. Customization can almost meet the needs of consumers. The income of many craftsmen is also very rich. Philadelphia's John Pamp is the maker of mirrors, lamps and wooden furniture. His products range in price from $1,150 to $25,000. Last year, his sales increased by 3 to make. Nanny said: "People who can afford custom furniture want custom furniture that is better than furniture produced in high-volume machines."
Urban Outfitters believes that custom furniture is a featured item for consumers who want to differentiate their home. Aaron Hoy, the global merchandise manager of the chain, proudly said: "We are changing the world of the same and injecting something new and interesting."
According to statistics, furniture that incorporates art design accounts for one-third of Philadelphia's furniture retail sales, such as the $3,998 fabric sofa designed by British designer Fred Sund. There are also works, such as the $3,998 chair designed by South African designer Adam Birk, which is called “functional sculpture†by retailers.
There are many consumers, and it is hard for craftsmen to
According to the Urban Outfitters chain, buyers of such furniture are mostly women between the ages of 30 and 40 who are rich, well-educated and petty-bourgeois. Mr. Hoy said: "The people like this are usually very material, well-informed but somewhat empty."
The CB2 brand of the wooden box and barrel company created a limited edition of the collection called "Discovery", which is a limited edition of goods collected by the company's designers at the exhibition of travel and crafts. “When you see the product at a reasonable price and modern style, it will be easier to make a choice.†Marta Carreha, head of CB2, said that he also said that “one of the found†limited collections have a cultural charm. And the symbol of wealth. At present, "One of Discovery" offers a "199" hand-painted corner table for US$199, which is a collaboration between Indian artist Jaipur and Indian designers. The merchant will also plan to launch a Walnut Corner table designed by Chicago designer Jason Lewis for $399.
Williams Sonoma's furniture chain, West Elm, sells "unique designs and patterns" with Ganta-filled pillows and pillowcases for $19-$24. These pillowcases are made by Indian craftsmen. Transformed. The retailer is expanding the Ganta production line for interior decoration and quilt production for the fall. West Erm’s spokesperson Abigail Jacobs said, “The appearance of our products is basically a bohemian style, the overall concept is to provide a unique product.â€
Large retailers choose the craftsmen they need through many channels. It seems easy for retailers to find mainstream works, but it is not easy to find craftsmen who can innovate. “This is tantamount to finding a needle in a haystack.†Mr. Hoy said that the buyers and designers of Urban Outfitters are looking for a variety of handicrafts, buying finished products directly from artists or commissioning artists to design products that they think will sell well. Companies also often choose designers who already have a customer base. Mr. Hoy said: "Furity is a big investment not only for customers but also for businesses."
Some people require customization for special reasons or visual needs. Last year, Elin Wallace was going to renovate the main floor of her two-story house in Toronto, where local designer Jane Hall created custom lamps and curtains for her, as well as decorating her old chair. The house is famous for its colorful colors in the Moroccan city of Marrakech, Ms. Hall said she was inspired by the customer's brass coffee table. She said: "I think my style is a chic bohemian style." Ms. Wallace said: "I want to keep the original furniture in my home, which has an unusual meaning for my family, me and mine. Family members want to keep them. What the designer has to do is to personalize it and make guests feel pleasantly surprised when they visit. We like the decoration of the home to be different."
Furniture website brings convenience to designers and customers
The website CustomMade.com is a collection of furniture makers and design studios. The website collects designers for $400-1000 per year to publish their work. If you want to buy a table, you will see the "Acacia Table", which costs $2,900, is produced in Carbondale, Colorado, designer David Rasmussen, or a free-style coffee table, a bicycle wheel. Put a glass top, the price is 500-1500 US dollars, the designer is Scott Feather from Bethlehem, Pennsylvania. According to the website, the number of visits to the website in 2010 was three times that of 2009, reaching 1.5 million. Derek Hurd, a furniture maker in Boise, Idaho, sells his work on the site. He said: "The site gave me the opportunity to show up at a local exhibition."
Andrew Fresman, a 28-year-old software analyst at Waldwick, NJ, found a carpenter on the site to make a bookshelf containing the letter V to pay tribute to his wife, Winissa Bilkirk. This bookcase has many corners that need to be hand carved. Mr. Fresman paid the carpenter $580. He said: "This is not trying to find what I like, but to express my true taste."
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