Technological innovation. The core competitiveness of an enterprise is the process of continuous accumulation, integration, and improvement of its internal resources, knowledge, and technology. The most important of these internal resources that embodies the "core" should be the company's core technology. It is a powerful "engine" for sustainable corporate development. Therefore, packaging companies should regard technological innovation as the strategic focus of their development. It is necessary to keep abreast of and grasp the technological development trends and trends of domestic and foreign counterparts, improve the technological innovation system, and increase the investment in technical R&D. The total investment in technological development of large and medium-sized packaging companies must exceed 2% of the total output value. There are two main approaches to technological innovation: highlighting priorities and taking the lead in innovation. The pioneering innovation means that companies rely on their own efforts and exploration to boldly innovate their production technologies or processes in the development of new products, and make breakthrough progress; Enterprises should take the example of pioneering innovative ideas and behaviors of innovators and fully absorb their successful experience and failure lessons. Based on this, they should improve and improve them and apply them to their own production practices.
Innovation in business operations. The right to operate the market is a right of survival and development for packaging companies. The acquisition of operating rights depends on outstanding business activities. It is necessary to raise the business activities to the height of packaging marketing. Apart from paying attention to promotion strategies, strengthening information management and carefully compiling advertisements, the most important task is to attach importance to customer relationship management and integrate customer relationships as a valuable resource into production and management. The key to improving customer relationships is to ensure product quality and contract time. Bring high-quality products to customers in advance; communicate with customers in the production process and before the products are available to meet their evolving needs; use the CRM system to collect, track and analyze each customer's information, and build a customer database. Based on this, companies can gain insight into market information and customer value orientation, create conditions for market expansion, select the most valuable customers, and establish close long-term relationships with them. Practice shows that most of the profits of packaging companies come from their 25% customers.
company culture. According to a survey, the key to the top 500 companies in the world is outstanding corporate culture. According to the analysis of relevant experts, the core competitiveness of enterprises is mainly corporate culture. In a sense, corporate culture is the soul of the company. The morale of the employees at the employee level reflects the corporate management philosophy and entrepreneurial spirit. It is the source of the cohesion and vitality of the company. The main measures for packaging companies to strengthen corporate culture construction are to update concepts, thoroughly change the misconceptions that market ethics is lacking in the establishment of corporate culture and incentive mechanisms that are too dependent on money, and insist that people’s value is higher than the value of things; democratic values ​​are higher than The value of authority; the common value is higher than the individual value; the social value is higher than the profit value of the four cultural values. Let the enterprise spirit of hard work, self-improvement, innovation, and keen learning be integrated into the hearts of employees and provide spiritual motivation for the development of the company.
Cost leadership. "Cost" is the core issue of corporate performance management. The vast majority of management activities are centered around costs. Only by managing the "cost", the operation of the company's various businesses can be considered as "fundamental." Cost management is the whole process and all-round management. From the research and development of new products to the advent of products, each process must be predicted in advance and carefully calculated and monitored.
Humanistic management. In recent years, the management thinking of outstanding corporate managers is evolving from the "one theory" (capital management) to the "two foundation theory" (management of the capital ten people), and this has led to the birth of "people-oriented enterprises." People-oriented enterprises are firstly a learning organization, and learning organizations are the only way for future business management. The most successful companies in the future era will be those of excellent learning organizations. The core of the theory of learning organization management is to emphasize “learning + motivationâ€, which not only makes people work hard, but also pays special attention to making people “more active and smartâ€.
Corporate image. Corporate image is the external performance of an enterprise's overall strength and core competitiveness. It can be understood as a comprehensive reflection of public factors such as corporate reputation, management thinking, and business ethics. The competitive elements of enterprises have evolved from the past “commodity power†and “sales power†to today’s “image powerâ€. The “software†that displays the image of the packaging company is honest and trustworthy, and the user is supreme; “hardware†is a brand-name project and excellent products. To enhance corporate image should mainly grasp the following two points: brand for the boat. Brand is a direct reflection of a corporate image, often playing a "characteristic" role in corporate image. For packaging companies, creating a brand is to develop sophisticated products and create brand-name products; credibility is the sail. Corporate reputation refers to the overall impression that the company has left on the community in its production and business activities. People have no faith, no credibility, reputation is the life of the company's development. The measures for maintaining and improving corporate reputation are: operating according to regulations, paying taxes according to law, and observing laws and regulations; honoring contracts, keeping promises, and sincere hospitality; actively participating in social welfare activities.
Innovation in business operations. The right to operate the market is a right of survival and development for packaging companies. The acquisition of operating rights depends on outstanding business activities. It is necessary to raise the business activities to the height of packaging marketing. Apart from paying attention to promotion strategies, strengthening information management and carefully compiling advertisements, the most important task is to attach importance to customer relationship management and integrate customer relationships as a valuable resource into production and management. The key to improving customer relationships is to ensure product quality and contract time. Bring high-quality products to customers in advance; communicate with customers in the production process and before the products are available to meet their evolving needs; use the CRM system to collect, track and analyze each customer's information, and build a customer database. Based on this, companies can gain insight into market information and customer value orientation, create conditions for market expansion, select the most valuable customers, and establish close long-term relationships with them. Practice shows that most of the profits of packaging companies come from their 25% customers.
company culture. According to a survey, the key to the top 500 companies in the world is outstanding corporate culture. According to the analysis of relevant experts, the core competitiveness of enterprises is mainly corporate culture. In a sense, corporate culture is the soul of the company. The morale of the employees at the employee level reflects the corporate management philosophy and entrepreneurial spirit. It is the source of the cohesion and vitality of the company. The main measures for packaging companies to strengthen corporate culture construction are to update concepts, thoroughly change the misconceptions that market ethics is lacking in the establishment of corporate culture and incentive mechanisms that are too dependent on money, and insist that people’s value is higher than the value of things; democratic values ​​are higher than The value of authority; the common value is higher than the individual value; the social value is higher than the profit value of the four cultural values. Let the enterprise spirit of hard work, self-improvement, innovation, and keen learning be integrated into the hearts of employees and provide spiritual motivation for the development of the company.
Cost leadership. "Cost" is the core issue of corporate performance management. The vast majority of management activities are centered around costs. Only by managing the "cost", the operation of the company's various businesses can be considered as "fundamental." Cost management is the whole process and all-round management. From the research and development of new products to the advent of products, each process must be predicted in advance and carefully calculated and monitored.
Humanistic management. In recent years, the management thinking of outstanding corporate managers is evolving from the "one theory" (capital management) to the "two foundation theory" (management of the capital ten people), and this has led to the birth of "people-oriented enterprises." People-oriented enterprises are firstly a learning organization, and learning organizations are the only way for future business management. The most successful companies in the future era will be those of excellent learning organizations. The core of the theory of learning organization management is to emphasize “learning + motivationâ€, which not only makes people work hard, but also pays special attention to making people “more active and smartâ€.
Corporate image. Corporate image is the external performance of an enterprise's overall strength and core competitiveness. It can be understood as a comprehensive reflection of public factors such as corporate reputation, management thinking, and business ethics. The competitive elements of enterprises have evolved from the past “commodity power†and “sales power†to today’s “image powerâ€. The “software†that displays the image of the packaging company is honest and trustworthy, and the user is supreme; “hardware†is a brand-name project and excellent products. To enhance corporate image should mainly grasp the following two points: brand for the boat. Brand is a direct reflection of a corporate image, often playing a "characteristic" role in corporate image. For packaging companies, creating a brand is to develop sophisticated products and create brand-name products; credibility is the sail. Corporate reputation refers to the overall impression that the company has left on the community in its production and business activities. People have no faith, no credibility, reputation is the life of the company's development. The measures for maintaining and improving corporate reputation are: operating according to regulations, paying taxes according to law, and observing laws and regulations; honoring contracts, keeping promises, and sincere hospitality; actively participating in social welfare activities.
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