Color emotions in design (below)

Hue change and type

The transposition, that is, the conversion of hue, is an important issue in the multi-scheme of color selection in the art design and the design of the multi-color series of the same variety. The form of the transposition is generally a stereotyped transposition, a fixed color transposition, a stereotyped transposition and the like.

1、Shaping

In essence, to maintain the shape (pattern, flower shape, style, etc.) under the premise of changing only the color to achieve the purpose of changing the hue, is a variety of practical arts in textiles, clothing, decoration, packaging, framing, environmental arts, etc. The product is designed with the same variety, flush, and multi-tone design concept.
There are two main forms of shapeshifting.

(1) The same brightness, same purity, and different color phase change: According to the original design color tone, the brightness and purity are not bent, and only the hue (the original color relative to the constant distance) is changed to change the tone. The key to the color selection and combination lies in maintaining the original structure of the entire group of colors, then moving around the center N axis in the color stereo, moving horizontally along the hue circle, and shifting the base color to a hue area. Form a tone. If you move to the red phase area to form a red tone, move to the blue phase area and turn into a blue tone.

(2) Heterochromism, ambiguity, and heterogeneity change The hue, lightness, and purity are completely changed according to the original hue to make it a completely different hue type. Such as fresh tune... gray tune (... indicates left and right arrows), light tune... deep tune, middle tune... fresh tune, middle tune... light tune, deep tune... middle tune, gray Middle tone, gray tone... lighter tone, lighter tone... fresh tone, deep tone... gray tone, fresh tone... deep tone and so on.

2, fixed color tone

The essence of color shift tone is to maintain the same color, change the pattern, flower shape, style, etc., that is, change the color of the area, shape, position, texture and other factors, to achieve the purpose of changing the overall tone, is the practical art products, works with the same color The key to the hue transition of the multi-variety design approach is to change the large-area base toning. The second is to use the color as a small-area intersection, interlacing, and juxtaposition of points, lines, and surfaces. , Less colors produce multi-color effects, fresh colors produce a sense of gray, so that colors echo each other, replace, replace, reverse and intertwined, so that you have me, I have you, so that all colors have both The change is very uniform, with both integrity and independence, thus enhancing the sense of family support.

3, shape and color tone

Under the premise of the same flower shape and color in each color tone, a series of design ideas that can be appropriately changed in size, position, and layout can be considered.

Color mixing

Mixing two or more colors with each other causes a new color that is different from the original color to be called a mixture of colors. They can be summarized as additive color mixing, subtractive color mixing, spatial mixing, and spatial mixing.

Additive mixing

Additive color mixing is color light mixing, also called first mixing. When different color lights are irradiated together at the same time, another kind of new color light can be generated. With the increase of different color mixing amounts, the brightness of mixed color light will gradually increase. Three different colors of red (orange), green, and blue (violet) light are mixed in appropriate proportions to obtain different shades of light. On the other hand, other shades of light cannot mix these three shades of light, so they are called the three primary colors of shaded light, and they add together to give white light.

The additive color mixing effect is accomplished by the human visual organs, so it is a visual mixture. The result of additive color mixing is the change of hue and the increase of lightness, but the purity does not decrease.
Additive color mixing is widely used in stage lighting and television, computer design and other fields.

Subtractive mixing

The subtractive mixing is color mixing, also called the second mixing. When the light source is not changed, two or more color materials are mixed to produce a new color material. The reflected light is equivalent to white light minus the absorbed light of various color materials, and the reflectance is reduced. Therefore, in contrast to additive color mixing, the hue of the mixed color material not only changes, but also decreases the brightness and purity. Therefore, the more types of colors that are blended, the darker and more turbid the colors, and finally the black and gray state.

People's color mixing in painting, designing, dyeing and painting are all applications of subtractive color methods.

Space mixing

Also known as neutral mix, third mix. Interspersing and juxtaposed two or more colors outside a certain visual space can result in a mixed effect in human eyes. Therefore, space is mixed. In fact, the colors themselves are not really mixed. They are not luminous bodies, but only a mixture of reflected light. Therefore, compared with the subtractive method, a certain amount of light stimulus is added, and the brightness is equal to the average value of the brightness of the mixed color light, neither reduction nor increase.

Because it is actually higher than the subtractive color mixing method, the color effect appears rich and loud, and there is a sense of tremor in the space, which expresses the natural and object-like light sensation and shines even more.

Space mixing must have the necessary conditions.

(1) The colors of the contrasting parties are bright and relatively strong.
(2) The area of ​​the color is small, and the shape is a small color point, a small color patch, a thin color line, etc., and becomes dense.
(3) The positional relationship of colors is juxtaposition, interspersed, and crossover.
(4) There is a considerable visual space distance.

Source of information: pack.cn