If the brand is likened to a face of a product, then the names, logos, etc. are the features on the face, and the packaging deserves to be a face. It can be said that packaging is a part of the brand. Without packaging, there is no brand. Without a brand, it is impossible to carry out market competition.
The function and role of packaging in marketing
The initial role of packaging is to protect goods and facilitate transportation. With the development of the times, packaging has become a powerful marketing tool for companies. Good packaging not only provides consumers with convenience, but also creates marketing value for marketers.
First of all, it is conducive to customer self-service. In the era of marketing, consumers’ self-awareness is enhanced. As supermarkets reach their homes, most consumers choose their own products. Therefore, packaging can better identify products, help consumers to make their own claims, and purchase on their own, while exquisite packaging can be more effective. Psychologically conquering buyers, increasing their desire to buy, packaging is undoubtedly played the role of a salesman, and even replaced the salesman.
Second, it helps companies establish a good brand image in the market competition. Well-designed packaging can provide enterprises with a competitive edge in market competition, especially for consumers who quickly identify which company or brand has a very significant role. For example, the packaging of Coca-Cola is clear and has individual characteristics.
As the market competition shifts from the intrinsic quality, price, and cost competition of goods to a higher level brand image competition, the packaging image will directly reflect the image of a brand and a company. The common and daily consumption characteristics of food as a commodity make it more important to convey and establish a corporate brand image through packaging.
Third, it provides marketers with innovative opportunities. Packaging innovation can bring great benefits to consumers, but also bring profit to marketers. Using innovative packaging is a brand new experience for companies and consumers.
The ultimate goal of enterprise competition is to make its own products acceptable to a wide range of consumers. The product packaging includes product description information such as company name, company logo, brand name, brand features, product performance, and component capacity. Therefore, the packaging image is better than other advertisements. The publicity media is more direct, vivid and more face-to-face with consumers. Consumers get a more intuitive and accurate brand and corporate image from product packaging when deciding what to buy. The facts show that modern packaging design has become an important part of corporate marketing strategy.
Finally, because packaging is the continuation of the production of goods, products can be protected from various damages through the packaging and avoid reducing or losing their original value. Therefore, the value of the input package is not only compensated when the product is sold, but also adds value to the product. /
The value-added role of packaging is not only reflected in the fact that packaging directly adds value to the product, but also reflects the brand value embodied in the packaging and branding. The contemporary market economy advocates brand-name strategy. There is a big difference between similar brand names; the brand itself does not have product attributes, but it can be auctioned, and the product form can be obtained by giving it a price, and the process of converting a brand into a product may be a business. Bring huge direct or potential economic benefits. Whether the packaging value-added strategy is used properly or not can even determine whether it can achieve a multiplier effect and a profit.
In short, the scientific rationality of modern packaging will affect the quality and reliability of the goods, and whether it can be conveyed to consumers in a perfect state. The level of packaging design and decoration directly affects the market competitiveness of the products themselves and even the brand and corporate image. .
How to Implement Commodity Packaging Strategy in Market Competition
Product packaging is the most direct and vivid reflection of corporate image. Modern enterprises pay more and more attention to the packaging image of products because the packaging images include corporate logos, trademarks, standard fonts, and standard colors. The creation and recognition of brand names first established and recognized the image of product packaging. After a large number of repeated and repeated presentations and consumptions of packaged products, its product image was directly and effectively printed in the eyes of consumers.
All reasonable packaging of science can summarize, clearly, centrally, and profoundly reflect the connotation of the quality of goods and demonstrate the quality image of the company. This view has been widely recognized by the business community. Through packaging and marketing operations to shape and disseminate corporate image, develop and cultivate brand names, and brand-name products often obtain multiple extraordinary total economic benefits in market competitiveness.
Successful companies in the international market often use packaging strategies in the CIS (corporate identity system), that is, the corporate image strategy. In a broad sense, CIS is essentially a package of corporate image. Through packaging, companies display their intrinsic quality and perfect image to win markets and consumers. Therefore, the overall corporate image packaging and packaging strategy has become the mainstream of modern corporate culture.
DuPont, the United States, has made a famous assertion about merchandising: 63% of consumers make purchase decisions based on product packaging. This view is widely recognized as the Dupont Law. This shows that the important relationship between product packaging and marketing. "Rely on packaging sales" is a common marketing tool for enterprises. Therefore, packaging design must focus on strategy.
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Outdoor bench refers to the seating facilities used in outdoor places, often commonly found in parks, squares, leisure areas, scenic spots and other outdoor environments. The classification of outdoor benches can be introduced according to many aspects such as material, shape and function.
First, classification by material
1. Wooden bench: Wooden bench is one of the most common outdoor benches, usually made of natural wood, with natural and environmentally friendly characteristics. Wooden benches are usually made of solid wood or artificial wood, and the surface is treated with waterproof and anti-corrosion, which can adapt to various climatic conditions in the outdoor environment.
2. Metal bench: Metal bench is made of metal materials, such as cast iron, steel, etc. The metal bench is durable, corrosion resistant, easy to clean and is suitable for all kinds of outdoor environments.
3. Stone bench: Stone bench is made of marble, granite and other stone, which has the characteristics of good texture and beautiful appearance. Stone benches are generally suitable for high-end places such as garden scenic spots and can be integrated with the surrounding environment.
5. Combined material bench: Combined material bench refers to the bench made of different materials, such as the combination of wood and metal, stone and plastic combination. Combined material bench can usually combine the advantages of different materials, more in line with the needs of different outdoor environments.
2. Classification by shape
1. Linear bench: Linear bench is the most common shape of bench, generally composed of a row of seats, forming a straight line arrangement. The linear bench is suitable for outdoor places with large pedestrian flow and can provide more seats.
2. Arc bench: Arc bench is an arc bench composed of multiple seats, usually used in a ring seat area or landscape area. The curved bench can not only provide comfortable seating, but also increase the aesthetics of the place.
3. Wavy bench: The wavy bench is a bench composed of multiple seats in the shape of undulating waves, giving people a sense of movement and flow. The wavy bench is suitable for parks, squares and other places that need to increase vitality and fun.
4. Round bench: A round bench is a round bench composed of a number of seats, which is usually used in outdoor recreation areas and can provide a place for groups to gather.
3. Classification by function
1. Leisure bench: Leisure bench is a common form of outdoor bench, it can provide comfortable seats, so that people can relax in the outdoor environment.
2. Viewing bench: Viewing bench is usually set in a scenic outdoor environment, providing comfortable seats for people to enjoy the scenery.
3. Sitting bench: Sitting bench is usually set in parks, squares and other places with large traffic, to provide people with a short rest and relaxation.
4. Cool pavilion bench: Pavilion bench refers to a form of combination of bench and pavilion, which can provide sunshade, rain prevention and other functions, suitable for outdoor leisure areas.
In short, the classification of outdoor benches can be divided from many aspects such as material, shape and function. Different outdoor environments and needs need to choose a suitable bench type to provide comfortable and beautiful seating facilities
Beach Bench,Deck Chair,Deck Bench,Waterproof Bench
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