The packaging design course is offered as a compulsory course in the art school. It is a practical and practical basic course. It is the core course of visual communication design. From the perspective of modern packaging design, combined with the development advantages of the latest international packaging design, students can be able to independently develop and design, prepare for our fast-developing society, and step into social work in the future. , lay a good foundation.
The orientation of the packaging design curriculum focuses on improving the students' comprehensive artistic quality and artistic design performance and innovation ability from the perspectives of artistry, science and application.
The main features are:
(1) The curriculum system is comprehensive and complete
The course has a solid foundation of artistic design. Entering the course takes the history of packaging, the function of packaging, the principle of packaging design, the design of packaging containers, the design of packaging structure, the process of packaging materials, the design of packaging and decoration, and the overall promotion of packaging. Overall, it provides conditions for learning packaging design.
(2) The content of the course is comprehensive
Packaging design is not only limited to the artistic beautification of packaging, its scientificity is closely related to it, from the brand of the goods, packaging color, packaging materials, packaging technology, etc. must be integrated design, in order to achieve the basic functions of packaging.
The packaging design course is a very practical course. According to the talent needs of the position and the characteristics of the region, it is determined that the practical teaching of the course aims at the cultivation of the creative design, production, crafts and materials. Taking the combination of work and study as the entry point, strengthening the practical content training, adopting the methods of curriculum project teaching, etc., gradually cultivate students' professional ability and comprehensive quality, and highlight the training of packaging design creativity and production ability.
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