Alice White Refreshes Australian Wine Packaging

Alice White, a top Australian wine brand produced by Centerra Wines, recently introduced a new vibrant colour package for its popular single grape wine collection and will also introduce three new ones. The wine varieties: Riesling, Pinot Noir and Red Lexia. The label was designed by Heather Sagoupse of HKA in San Francisco, USA, and features warm, bright and rich colors, highlighting the characteristics of Australia. The cold glue Chromolux label in 750 ml and 1.5 litre bottles was provided by Cameo (707/935-0202), while the label of the 187 ml size bottle was provided by LSK.

The tag pattern is a "contemplative" kangaroo, printed in seven colors and printed in four colors. After being rebuilt by Saint Gobian Containers, its shape is high, its bottom is deepened, and it has a beautiful and graceful bottle mouth that the company enjoys. The colored polyethylene bottle cap on the bottle was produced by Maverick. The color of the cap of each wine is matched with the color design of its label. According to Alice White, the final design looks more beautiful and reveals Australia's colorful and varied style. Mary Wachowicz, the company’s brand manager, said: “We are very excited to introduce our products in such a fashionable and stylish package.”

The colors of Alice White's bottles include merles for Riesling and Lexia, used for Chardonnay and Semlon-Chardonnay's "Green leaf", as well as Cabernet Sauvignon, Cabernet Merlot, Cabernet Shiraz, Merlot, Pinot Noir), the bronze color of Red Lexia and Shiraz. Each flavor blends Alice White's “fruity, drinkable” style. According to data from Information Resources (IRI []), Riesling is a specialty of Australia and is currently being welcomed by more and more American consumers, and Pinot Noir is also Become a fast-growing wine in the US market. Red Lexia, aromatic, with a hint of red grape.

Reprinted from: Packaging Expo