4 important trends in packaging development

Packaging is an important factor influencing consumers' purchase of products. This paper examines the global packaging industry and sorts out some important trends in packaging development.

1 Personalization

Personalization is a theme for 2016, especially in the area of ​​design. Technological advances have led to a wave of personalization. The sharing of bottles by Coca-Cola has brought a global mainstream trend, proving that this idea has been very successful. There are also some companies that have tried interactive personalization. Customers can design their own favorite tags.

Personalized packaging can increase the sales of products. According to the survey, a quarter of Chinese consumers said that they are more willing to buy personalized packaging products, and 61% of US customers said that their perception of the brand comes from packaging. Personalized design. Personalized packaging can be based on a specific market to design packaging, such as different packaging according to different geographical areas, different consumers.

2 clean, clear labels

Many consumers now pay great attention to product information. When they purchase products, they need to understand important ingredients such as nutrients and functions so that they can decide whether to purchase products. Therefore, the label of the package must clearly and clearly display these important information.

From the consumer's point of view, simple and clear label information will increase their trust in the product. They hope that food manufacturers can use the label to convey to consumers the information they want to know. According to the survey, 58% of customers check ingredients information, while more than three-quarters are worried about using artificial preservatives.

3 attractive touch

Vision, touch, smell, taste and hearing can all attract consumers. Many manufacturers consider visual elements as the first priority when considering packaging to attract consumers. However, experts say that touch can best mobilize people's senses. Touch can make consumers more willing to pay higher prices.

The method of increasing the tactile sensation can use embossing, laser etching and other methods in printing, although this will increase the time and cost of packaging production, but these additional inputs will help the product to obtain additional value. These special effects on packaging can attract more attention from consumers.

4 intelligence

With the rise of mobile communication tools, some information can be conveyed to consumers in a simple and intelligent way. The vast majority of consumers now carry smart phones when purchasing products, and can obtain more information through Bluetooth and NFC. This new technology has attracted many consumers.

As Diageo introduced NFC technology printed on the label of liquor bottles. The technology works by sending signals over a short distance so that wireless conversations can be made through the consumer's smartphone. With the development of the times, packaging has become more and more intelligent and modern.

Summary: The quality of the product itself is important, good quality can retain customers, but there must be good packaging to attract more new consumers in order to stimulate consumer desire to buy.